LOS ANGELES — Vital Pet Life, a women-owned pet wellness brand, announced on April 15 that it has upgraded its Pet Sustainability Coalition (PSC) membership status to Guardian level. Vital Pet Life first joined PSC in 2023 as a Champion level member.
“Vital Pet Life is proud to continue our work as a sustainability leader within the pet wellness industry. Our PSC membership is an important part of that journey to elevate our corporate social responsibility,” said Donie Yamamoto, chief executive officer and founder of Vital Pet Life. “We couldn’t be prouder that our work, dedicated to operating in the most sustainable way, now joins the ranks of others with similar goals.”
PSC is a nonprofit pet industry organization that provides tools and resources to help its membership base of nearly 200 companies reduce their environmental impacts and improve their social responsibility initiatives.
“To achieve Pet Sustainability Accreditation, Vital Pet Life completed a thorough assessment of its business operations and passed a rigorous third-party verification process. Companies recognized through the program demonstrate year-over-year improvement and are committed to business practices that are better for the world around us,” said Hannah Tirrell-Wysocki, accreditation manager for PSC.
Vital Pet Life is committed to providing sustainable and transparent pet health products, including fish oils and other pet supplements and grooming products. The company has partnered with rePurpose Global, as well as the Sustainable Packaging Coalition and How2Recycle, to address its plastic packaging waste, and its products are certified by the Marine Stewardship Council (MSC) and the Aquaculture Stewardship Seafood Council (ASC). Vital Pet Life products are also certified for source transparency by ORIVO.
“We are grateful to the Pet Sustainability Coalition for their collaboration, leadership and this recognition,” Yamamoto said.
Earlier this month, Yamamoto was named Inc.‘s 2024 Female Founders 250 list, joining two other pet industry entrepreneurs recognized for their business leadership. The company is also included in the Inc. 5000 list of the fastest growing private companies in the United States for three consecutive years.
Read more about sustainability efforts throughout the pet food and treat industry.
