Meghan Markle’s plans for her new lifestyle brand, American Riviera Orchard, are expanding.
The Duchess of Sussex, 42, holds the trademarks for exclusive rights to sell cosmetic products, home decor, stationery, linens, small kitchen appliances, spices, yoga equipment, gardening tools and accessories. of pet food and more food supplies and food products under the American Riviera Orchard Name.
Trademark applications filed March 9 with the US Patent and Trademark Office and obtained by PEOPLE show that American Riviera Orchard has plans to sell products in nearly every lifestyle lane.
The Duchess of Sussex appears to be diving into the beauty business, from skin care to cosmetics to perfumes. Beyond fragrances and lavender sachets, the trademark application lists “Non-medicated skin care preparations; Bath and shower gels and salts not for medical purposes; Non-medicated hair preparations ; Bath soap; Bar soap; Non-medicated hand soap: Body creams: Bath oil: Body lotion; Cosmetics; Body oil; Scented oils; Air fragrance reed diffusers; Perfume; Room fragrance; Incense.”
The same document further mentions “Jewellery; lockets (jewellery); Jewelery platters and ring holders,” which is in line with the Duchess of Sussex’s personal style.
Wallpaper, pillows, furniture, picture frames, live flower arrangements and seeds for planting are also named.
Pets are also in mind, with the application covering pet shampoos and conditioners, pet food and treats and “cushions for pets in the home.” Meghan and Prince Harry are dog parents to Pula, Guy and rescue beagle Mamma Mia, making pet products a natural fit for the budding brand, which also claims approval for leashes, collars, bowls and feeding mats .
Other highlights are the wine bags, which harken back to Meghan’s original lifestyle blog The Tig, named after her favorite wine, Tiganello. The Duchess of Sussex ran the site while putting on a star Suits and shut down the lifestyle site devoted to food, travel, fashion and personal reflections in 2017 during her courtship with Prince Harry.
More in “Household line; Bed spreads; Bed sheets; Pillow cases; Bed sheets; Bed skirts; Throws; Bath linen; Interior decoration fabrics; Picnic blankets; Table linen of textile or fabric; Textile coasters; Textile placemats; Textile napkins; Textile tablecloths; Curtains; Kitchen towels; Kitchen linens; Woven fabrics; Gift wrap fabric or fabric; Knitted fabrics; Wall fabric; Woven and non-woven fabrics,” also mentions beach gear that includes towels and blankets. The Duke of Sussex, 39, cited the beach as a highlight of life in Montecito, and locals said he was known to spend time there.
A second application also filed March 9 lists everything from gardening shears and string lights to printed greeting cards and day planners, decorative paper, wrapping paper, photo albums and calligraphy pen. The special writing instrument is not surprising, as Meghan has previously shone as a calligrapher Suits.
American Riviera Orchard also seeks to sell “candle holders; Non-electric aromatic oil diffusers, other than reed diffusers; Tea light essential oil diffusers; Electric aromatherapy oil diffusers; Incense burners; Plates for diffusing aromatic oils; Decorative crystal prism; Exfoliating brushes; Basins in the nature of bowls; Cosmetic brushes” and many others under their name.
In the kitchen, the brand is also interested in table-to-counter fare. “Bowls; Dishes; Drinkware; Teapots; Drinking cups and saucers; Carafes; Dishes; Jugs; Jars for crystal jams and jellies; Glass jars for sale empty; Jars for glass jams and jellies; Spoons for serving jams and fruit preserves,” tying the food products outlined in the February application for American Riviera Orchard, as well as crockery, honey pot and dipper sets, glass jars and containers are also mentioned.
Specific kitchen items include “Bakeware; Pots, Bakeware; Pans; Non-electric coffee makers; Non-electric tea kettles; Cookware” as well also “Cookie cutters; Vases; Soap dispensers; Soap dishes; Dish cloths; Gardening baskets” and much more.
Foods listed include honey butter, dried fruits and vegetables, coffee, tea, and spices and condiments such as ketchup, mustard, salad dressing and relish. Sweet treats like cookies and biscuits are also included.
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The final items include “Meditation blanket; Yoga bolsters; Yoga straps; Yoga blanket; Meditation cushions,” bringing one of Meghan’s hobbies to the brand.
Both applications were filed by Mama Knows Best LLC, based in San Francisco. In a hint of what might happen, both are seeking the green light for “retail store services and online retail store services.”
The updates come after the Duchess of Sussex launched lifestyle brand American Riviera Orchard with a website landing page and Instagram account on March 14. The name is a nod to Santa Barbara, the California town where she lives with her husband, Prince Harry, and their children. , 4-year-old son Prince Archie and 2-year-old daughter Princess Lilibet. The stretch of California coastline has been nicknamed the “American Riviera” for over 100 years, and Meghan incorporated the name of their neighborhood, Montecito, below the American Riviera Orchard logo.
The pages have not changed since the March 14 launch. Instagram has garnered over 572,000 followers to date, including several celebrity fans. American Riviera Orchard’s first Instagram Story showed Meghan arranging flowers and mixing in a kitchen to the tune of Nancy Meyers’ “I Wish You Love.”
At the same time, a source told PEOPLE exclusively that the Duchess of Sussex is “excited” about the new venture and its coordinating website.
“Meghan found the name American Riviera Orchard to be perfect. It felt authentic to her. She can’t wait for the website to launch,” a source told PEOPLE.
The insider added that the brand will “represent everything she loves – family, cooking, entertaining and home decor.”
“She is excited about her latest, personal venture,” the source said. “It’s something she’s wanted to do for a long time. She’s excited to share her style and the things she loves.”