Pet parents around the world are constantly looking for healthier, more ethical options for their furry companions. Meatly, a UK-based cultivated meat company, has teamed up with Omni, a pioneering protein pet food company, to introduce the world’s first cans of pet food featuring cultivated chicken as the main protein source.
This innovative product marks a significant milestone in Meatly’s journey to becoming the leading supplier of cultivated meat for pets worldwide. Using a revolutionary three-step process, Meatly’s cultured meat starts with a small sample of cells extracted from a chicken egg, eliminating the need for traditional animal products throughout production.
The partnership with Omni, led by veterinarian Dr. Guy Sandelowsky, demonstrates a shared commitment to offering ethical and environmentally friendly pet food options. For Omni, known for its sales of dog food made from a pulse, algae, and yeast protein diet, this venture into the cultivated meat market represents a natural evolution, as they launch a canned wet food for cats using Meatly’s harsh chicken ingredients.
Emphasizes Dr. Sandelowsky touts the benefits of the Meatly ingredient, touting it as a cruelty-free, infinitely sustainable source of meat that can be optimized for pet health. With enhanced levels of essential vitamins, minerals, and omegas, and the absence of problematic components such as antibiotic residues, this ingredient addresses major concerns in the pet food market, especially for cat
Beyond catering to the evolving preferences of pet parents, this partnership signals an important moment for the broader pet food industry. With global pet food consumption expected to reach £120 billion by 2026, the industry’s environmental impact is under scrutiny. Meatly’s sustainable approach, combined with its delicious and nutritious products, offers a compelling solution to reduce reliance on industrial agriculture and mitigate greenhouse gas emissions.
Regulatory approval from the UK’s Food Standards Agency and Department for Environment Food & Rural Affairs underlines Meatly’s commitment to transparency and safety. Once approved, Meatly’s pet food, in collaboration with partners such as Omni, will be available in stores nationwide, with Pets at Home leading the charge as an early adopter!
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