IKEA, the Swedish furniture giant, has announced the launch of UTSÅDD, a pet collection tailored to meet the needs of furry companions and their families.
Developed over two years, the collection boasts 29 products designed to respond to the daily activities of cats and dogs.
The project includes input from veterinarians, pet product experts, and a discerning panel of pets, ensuring the relevance and safety of each item.
With a focus on improving the eating, sleeping, playing, and hiding activities of pets, UTSÅDD aims to bring joy and comfort to households while seamlessly blending into any home decor.
Meets the needs of pets and their families
Recognizing the important role of pets within households, IKEA embarked on a mission to create a pet collection that reflects both animals and their human companions.
“Our goal is to build a collection of products that our cats and dogs and their human parents can feel comfortable and truly enjoy being a part of their home,” said Julia Rosenberg, developer of product design at IKEA.
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After rigorous testing and approval from a panel of cats and dogs, UTSÅDD is set to hit the shelves, promising to enrich the lives of pet lovers around the world.
Tailored solutions for everyday tasks
UTSÅDD revolves around the four main activities that cats and dogs do in the home: eating, sleeping, playing, and hiding.
The collection offers practical solutions to make these tasks more enjoyable and manageable for both pets and their owners.
From colorful ceramic food bowls with antislip placemats to cozy sheets and bedding, every item is designed with comfort and functionality in mind.
The range includes durable toys made from natural rubber and fabric, as well as stylish shelters such as modern tents and rattan houses, ensuring pets are safe and secure in their environment.
Putting pet safety first
Safety was a major consideration throughout the development of UTSÅDD. IKEA has implemented strict protocols and risk assessments based on extensive research and consultations with experts.
All products undergo periodic safety tests to assess their chemical, mechanical, and physical integrity.
Each item in the collection features clear safety labels, providing users with valuable guidance on responsible use and maintenance.
Customers are urged to familiarize themselves with these labels to ensure the welfare of their pets.
The UTSÅDD collection will be available in select markets from April 2024 onwards.
