Fabled Pet Food is proud of its latest venture into the dynamic Venezuelan market, marking a significant milestone in our global expansion journey. Recognizing the increasing demand for high-quality pet nutrition among urban pet owners, Fabled has carefully crafted their approach to meet the unique needs of Venezuelan pets and their loyal who owns.
The decision to enter Venezuela stems from the global trend toward urban living, which extends to its embrace of beloved pets. With a growing population of working pet parents seeking top-tier nutrition for their furry companions, Venezuela emerged as a natural destination for Fabled Pet Food’s expansion.
Their distribution strategy encompasses a combination of online and offline channels to effectively reach the target audience. About 15% of sales are carried out through leading online platforms such as Mercadolibre and Pedidos Ya, while the remaining 85% is achieved through a network of physical stores strategically located throughout the country. Partnering with influential figures like @punkypartners, a prominent dog influencer in Venezuela, further strengthens the brand’s visibility and engagement within the local pet community. Through collaborative efforts and marketing initiatives, the brand aims to empower pet parents to make informed choices about their pet’s nutrition and welfare.
“Creating a meaningful bond between pets and their owners through an urban lifestyle appropriate diet is not only our goal; it is our passion. At Fabled Pet Foods, we believe in caring to the health and happiness of every urban pet, one empty bowl at a time.” – Prateek Raj Singh, Co founder, Fabled Pet Foods.
With a strong presence in over 100 retail stores and leading pet e-commerce platforms like Supertails in India, along with our online presence through Amazon India, Fabled Pet Food has become a beacon of quality and innovation. Going forward, Fabled Pet Food remains steadfast in its mission to expand its footprint across regions, with a particular focus on South Asian and South American territories. Colombia emerges as our next target market, promising many opportunities for growth and impact.
