Fabled Pet Food has announced its latest venture into the Venezuelan market, marking a significant milestone in their global expansion journey. According to the company, they developed their strategy to meet the needs of Venezuelan pets and their owners recognizing the increasing demand for high quality pet nutrition among pet owners city animal
Additionally, the decision to enter Venezuela stems from the global trend toward urban living, which extends to its embrace of beloved pets.
Talking about the expansion, Prateek Raj Singh, co-founder, Fabled Pet Foods said, “Creating a meaningful bond between pets and their owners through an urban lifestyle
Moreover, the company’s distribution strategy encompasses a blend of online and offline channels to reach the target audience. It further stated that approximately 15% of sales are carried out through leading online platforms such as Mercadolibre and Pedidos Ya, while the remaining 85% is achieved through a network of physical stores strategically located in whole country.
Furthermore, Fabled Pet Food has a presence in over 100 retail stores and leading pet e-commerce platforms such as Supertails in India.
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