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Vital Essentials, Carnivore Meat Company’s flagship premium raw pet food brand, recently announced a strategic partnership with Anipet Animal Supplies Inc. and Freedom Pet Supplies Inc., marking a significant step toward expanding the brand’s premium freeze-dried and frozen pet food distribution in Canada.
Anipet Animal Supplies Inc., a family-owned distributor based in Western Canada, along with Freedom Pet Supplies, the primary distributor in Eastern Canada, are joining forces with Vital Essentials to expand the brand’s reach and enter the new market segments across the country. This partnership will increase Vital Essentials’ presence, ensuring that Vital Essentials’ full line of Butcher Cut Protein products are easily accessible to Canadian pet retailers, consumers and their pets.
“This partnership positions Vital Essentials for expanded distribution of a wide variety of raw freeze-dried and frozen dog and cat food, toppers, treats and raw bar snacks, ensuring that pets are provided with the highest quality whole animal protein available,” said Nick Ebert, Chief Commercial Officer. “Because better protein equals better benefits. Vital Essentials premium raw Butcher Cut Protein supports energetic playtime, a healthier & shinier coat, and lean & strong muscles for vital life. We believe that every pet deserves the best, and we are committed to making that happen with our new distribution partners in Canada, Anipet and Freedom.
“We are pleased to be recommended by area retailers to represent Vital Essentials,” said John Ayres, CEO of Freedom Pet Supplies Inc. in Canada. And we are excited to have the promise of bilingual packaging, which allows us to represent the line in Canada’s second largest population, the province of Quebec. We look forward to making Vital Essentials a home in the Canadian market.”
“Partnering with Vital Essentials is an important moment for Anipet, allowing us to bring innovative and high-quality pet nutrition options to the Canadian market. It aligns perfectly with our mission to offer the best products for pet health and welfare. By combining our strong distribution network with Vital Essentials’ premium raw protein, we are set to meet the growing demand for quality pet food, improving the lives of pets and pet owners across Canada.’ said Troy Firth, CEO of Anipet Animal Supplies.
Vital Essentials, Anipet Animal Supplies Inc. and Freedom Pet Supplies Inc. are both committed to superior food quality and safety standards. Through this partnership, all companies will leverage their combined resources of manufacturing excellence, product innovation, sales execution and distribution to work together to establish Vital Essentials as the leading household pet food brand .
