NEW YORK — On March 1, BARK introduced a new line of dog treats inspired by popular breakfast cereals of the 80s and 90s. The Snack Pack collection includes seven recipes, each branded with a colorful, corresponding mascot with a unique name and backstory. To complete the nostalgia, each box features interactive activities on the back and a special prize inside for the pups and their owners.
The new dog treat line includes several varieties covering meat- and allergy-friendly formulas and crunchy and soft-chew textures. All recipes are free from corn, soy and artificial preservatives, according to BARK.
Snack Pack recipes include:
- Frosted Socks, a crunchy treat featuring real fruit and yogurt
- Fruity Toot Loops, a crunchy treat with real fruit and grains
- Go Nuttys, a soft-baked treat with honey, nuts and grains
- Lucky Duckies, a protein-packed, turducken-inspired soft chew
- Clucky Nuggy Yums, a soft chew reminiscent of chicken nuggets
- Beefy Meat Hunks, a beefy soft chew recipe with protein and grains
- Porky Meat Hunks, a soft chew featuring pork protein and grains
Source: BARK“We’re excited to dive deeper into consumables with the launch of The Snack Pack, which will build on our growing consumable footprints in both retail and direct-to-consumer channels,” said Matt Meeker, co-founder and chief executive BARK officer. “BARK’s success starts with our subscription boxes, which deliver best-in-class and original toys, quality treats and entertaining themes that bring joy to millions of dogs and their parents. We’re bringing both fun and innovation to the retail pet aisles to introduce more dog parents to BARK and our growing product portfolio.”
Prizes included in each box range from a year’s worth of free BarkBox orders, subscriptions to BARK’s Super Chewer and BARK Bright offerings, and vouchers to redeem free toys, treats and other products.
Source: BARKThe Snack Pack from BARK offers four 10-oz boxes and three resealable 10-oz bags. The company is promoting the new line by releasing plush dog toys of each cereal-treat mascot, including Jim Sock, Tooty the Toot, Goober B. Nutty, Lucky McDuck, Old Goldie, and Hunt Stickman.
This latest launch builds on BARK’s growing consumables platform, which includes breed-specific diets through BARK Food. Going forward, BARK mentioned plans to prioritize its consumables division in 2024 with additional “fun, nostalgia-inducing products” for dogs and their people.
Read more about new pet food and treat products.
