LOS ANGELES — Vital Pet Life, a brand of fish oil supplements for pets, announced on Feb. 27 that it has partnered with rePurpose Global to recover plastics bound for the ocean through its Impact Guarantee program. rePurpose Global aims to rid the environment of plastic waste while also supporting global jobs for waste workers.
Through the partnership, Vital Pet Life has committed to removing 18 grams of plastic from the environment from every bottle of product it sells.
“We’ve built our brand on a foundation of ESG integrity and are taking measurable steps to make an impact toward a more sustainable future,” said Donie Yamamoto, chief executive officer and founder of Vital Pet Life. “With climate change on the rise, there is an urgent need to create clear action plans. Through this partnership, we are taking verifiable and effective action on our global plastic crisis, while educating our customers, which supports our commitment to ESG practices.
Vital Pet Life will contribute to rePurpose Global’s Project Laut Yang Tenang initiative, which targets ocean plastic waste off Indonesia’s coasts in an effort to preserve the country’s native ecosystems and support biodiversity. According to the companies, the partnership will focus on low-cost, flexible LDPE and HDPE plastics, which have a low market value and are thus often passed on by waste collectors.
“Environmental protection is at the core of Vital Pet Life,” said Aditya Siroya, co-founder and chief impact officer at rePurpose Global. “It’s great to see that they are pushing the boundaries in tackling the problem of plastic waste. We hope their commitment encourages more brands to take responsibility for the plastic they produce.”
This latest partnership with rePurpose Global is another step toward Vital Pet Life’s mission to advance sustainability. In April 2022, the company partnered with How2Recycle and the Sustainable Packaging Coalition to promote its recyclable packaging approach. In January 2023, Vital Pet Life demonstrated the traceability of its fish oil pet products through ORIVO certification, and a few months later partnered with Bioriginal Food & Science Corp. to achieve supply chain integrity and transparency.
Read more about the pet food, treat and supplement brands that have partnered with rePurpose Global.
Continue reading about sustainability efforts throughout the pet food and treat industry.
