DAVIS, Calif., March 1, 2024 /PRNewswire/ — GreenVenus™, a leading agricultural technology company revolutionizing genomics-based innovation to develop nutritious vegetables, fruits and nutrient-rich grains, has established a strategic partnership with Plant Research (NZ) LTD. Together, they aim to initiate the development of novel field pea varieties without undesirable characteristics such as beany smells and indigestibility and improve climate resilience for global cultivation.
Yellow peas
This collaborative effort is centered around the production of premium, clean protein ingredients tailored for human and pet consumption, promising to reshape the market landscape with unparalleled quality and versatility. While soybeans currently dominate the plant protein market, accounting for more than 60% of total plant protein sales, demand for pea proteins is experiencing exponential growth worldwide. This rise is attributed to their superior amino acid composition, bioactive peptides, fiber profile, and allergen-free nature compared to other plant protein sources.
Despite offering superior nutritional benefits, field pea varieties still face challenges in achieving maximum yields and showing resilience to changing climatic conditions. While breeding efforts have introduced some modern cultivars that are tolerant to common diseases, they have proven inadequate in controlling high disease and severe climate pressures during unfavorable years. “The innovative Primavera of GreenVenus™ gene editing technology and gene discovery tools, combined with state-of-the-art machine learning techniques, are poised to accelerate the creation of next-generation cultivars. These cultivars are expected to adapt quickly to climate changes and exhibit desirable traits that align with industry requirements for clean, neutral-tasting proteins,” said Dr. Shiv Tiwari, CEO of GreenVenus.
“Plant Research (NZ) Ltd brings competitive elite pea lines and breeding expertise to GreenVenus research. This collaboration is designed to accelerate the development of groundbreaking, high-yield varieties, thereby increasing grower profitability and offers superior protein options for consumers and the animal feed sector,” said Adrian RussellCEO of Plant Research (NZ) Ltd.
Plant proteins are poised to play an important role in offsetting carbon by replacing carbon-intensive sources of animal protein in human diets and animal feed. Overcoming barriers such as beany flavor and indigestibility marks an important step in facilitating mass adoption and contributing to a more sustainable future.
Corporate Communications: Arianne Tremblay, Ph.D. Director of Technology. Email: [email protected]; [email protected]
About GreenVenus™, LLC
GreenVenus™ is an innovative ag-tech business dedicated to delivering superior fruits, vegetables, and grains with improved nutrition, better taste, and reduced food waste. Our Botticelli™ plant cell technology, PrimaVera™ Gene-Editing Tool, and transformative breeding innovations enable unprecedented speed in product development, meeting evolving consumer and industry needs. For more information about GreenVenus™ and our pioneering agricultural products and solutions, please visit www.greenvenus.com
About Plant Research (NZ) Ltd
Plant Research (NZ) Ltd is an R&D company with a primary activity of plant breeding. We commercialize new varieties in 7 arable species worldwide. Our focus is to provide value across the value chain from farmers to processors and consumers with a focus on reducing inputs, providing environmental benefits, and processor/end-user value. For more information about Plant Research (NZ) Ltd please visit www.plantresearch.co.nz.
Source GreenVenus, LLC
